ARTICLES

We've partnered with Eero Aarnio Originals to reimagine one of modern furniture history's most iconic pieces: the Bubble Chair. Titled Love Bubble, the collaboration brings VAIN's design language into a iconic piece Eero Aarnio first created in 1968.

We are excited to announce our partnership with Complex. Starting today, VAIN collections are available in the USA through Complex Shop. All orders placed via Complex Shop include duties and taxes, with delivery handled seamlessly and without additional costs. Great partnership — and even greater news for our US customers. VAIN is...

Finnish Brand Vain’s New York Debut Is a Lovefest Full article in Vogue.com By Laird Borrelli-Persson September 6, 2024 In November 2021, during the Covid days when the world needed a lift, Helsinki’s Vain provided one with a runway collection consisting of garments made from upcycled McDonald’s uniforms presented in a local franchise....

This is our current world reach – after two years, our online store is delivering to 34 countries and we have retailers in three countries. It’s been a crazy few years and the viral projects such as VAIN x McDonald’s Upcycled collection have pushed our brand into everywhere.The map below illustrates our...

Married to the VAIN Copenhagen, January 30th of 2024 (A love story) The VAIN FW24 collection reflects on the intricate dance of work and passion, leisure, and daily life, embodying a love story between life and work. In the fashion industry, due to busy schedules and numerous challenges, it is often difficult...

VAIN upcycles used McDonald’s workwear into a fashion collection We created an exclusive fashion collection for McDonald’s, made almost entirely from the restaurant chain’s used staff uniforms. The designs explore new ways of utilizing the worn out workwear, while also placing McDonald’s familiar employee uniforms in the context of contemporary fashion. The clothes were designed in...

VAIN “Loved 1's” — The origins of VAIN can be considered a digital age fairy-tale.    It all dates back to early 2019, when Creative Director Jimi Vain was playing around with ideas on customizing a pair of Air Jordan 1’s. The classic Nike shoe was a personal favorite for Jimi at the...