Finnish Brand Vain’s New York Debut Is a Lovefest Full article in Vogue.com By Laird Borrelli-Persson September 6, 2024 In November 2021, during the Covid days when the world needed a lift, Helsinki’s Vain provided one with a runway collection consisting of garments made from upcycled McDonald’s uniforms presented in a local franchise....
Playboi Carti in full VAIN on BillboardPlayboi Carti photographed by Matthew Salacuse on Aug. 2, 2024 at Seret Studios in Brooklyn. Styling in collaboration with Rose Marie Johansen, Stephanie Perez and Dawid Dinh. Makeup by Emily Schubert. VAIN Married to the VAIN Cap, VAIN Leather Jacket Black, VAIN Lace Up Leather Pants,...
This is our current world reach – after two years, our online store is delivering to 34 countries and we have retailers in three countries. It’s been a crazy few years and the viral projects such as VAIN x McDonald’s Upcycled collection have pushed our brand into everywhere.The map below illustrates our...
Married to the VAIN Copenhagen, January 30th of 2024 (A love story) The VAIN FW24 collection reflects on the intricate dance of work and passion, leisure, and daily life, embodying a love story between life and work. In the fashion industry, due to busy schedules and numerous challenges, it is often difficult...
VAIN upcycles used McDonald’s workwear into a fashion collection We created an exclusive fashion collection for McDonald’s, made almost entirely from the restaurant chain’s used staff uniforms. The designs explore new ways of utilizing the worn out workwear, while also placing McDonald’s familiar employee uniforms in the context of contemporary fashion. The clothes were designed in...
VAIN “Loved 1's” — The origins of VAIN can be considered a digital age fairy-tale. It all dates back to early 2019, when Creative Director Jimi Vain was playing around with ideas on customizing a pair of Air Jordan 1’s. The classic Nike shoe was a personal favorite for Jimi at the...
