SS24
Social Avoidance
Chaos: Do you try and tame it or do you embrace it?
The VAIN SS24 “Social Avoidance” collection reflects Creative Director Jimi Vain’s mind amidst a turbulent world.
With the pandemic, war, inflation, an energy crisis and depression as a backdrop, design can become a means of processing this emotional tumult. The safe world the naive child was born into was no more. But when the world is burning there can still be beauty in the fire.
The collection weaves together elements from diverse subcultures, infusing silhouettes with haunting glimpses of Jimi’s nightmares and the poignant essence of Finnish melancholy and anxiety. Amidst a world in disarray, the collection provides a sanctuary for channeling emotions and finding clarity through craft. In the heart of chaos, VAIN SS24 emerges as a testament to resilience and adaptation. Each meticulously crafted piece invites viewers and wearers to embrace the world's turbulence while discovering inner harmony.
1/19
2/19
3/19
4/19
5/19
6/19
7/19
8/19
9/19
10/19
11/19
12/19
13/19
14/19
15/19
16/19
17/19
18/19
19/19
