VAIN is an interdisciplinary fashion label, founded by artist and Creative Director Jimi Vain and CEO Roope Reinola, that has in its short span of existence gathered a cult-like following through various viral projects. VAIN and it’s story is a testament to the very nature of what it means to be creative in the Digital Age. Selected high quality materials, subtle cultural references and extreme attention to detail are the defining hallmarks of VAIN. Regardless of its contemporary origins, the values behind VAIN are as old and simple as humanity itself. In an evermore technocratic world it’s sometimes easy to forget that what brings us together as humans is the love we have, and VAIN is all about love.