VAIN
VAIN doesn’t just make clothes—it makes statements. Founded by artist Jimi Vain and CEO Roope Reinola, VAIN has always been about crossing lines and creating something real in a world that feels anything but. Now, through Tree’s ecosystem, VAIN takes that vision digital, redefining what it means to actually own something, layer by layer.
This November at Slush 2024, VAIN debuts Love Beyond Possession—the first-ever TREE-powered collection. As much digital as it is physical, this line brings Tree’s Digital Product Passports, traceability, exclusive benefits, in-game assets, and seamless resale flow into VAIN’s world. Built to wear, built to evolve. This isn’t about fashion; it’s about creating something lasting in a world that’s constantly scrolling past.